{"id":32774,"date":"2026-05-27T16:03:27","date_gmt":"2026-05-27T14:03:27","guid":{"rendered":"https:\/\/polymathinstitute.io\/?post_type=lp_course&#038;p=32774"},"modified":"2026-05-27T16:03:27","modified_gmt":"2026-05-27T14:03:27","slug":"etablir-le-premier-contact","status":"publish","type":"lp_course","link":"https:\/\/polymathinstitute.io\/en\/courses\/etablir-le-premier-contact\/","title":{"rendered":"Establishing initial contact"},"content":{"rendered":"<div class=\"description_text clearfix mb-3 ck-content\" data-controller=\"editor-media-file-embed\" data-editor-media-file-embed-icon-sprite-path-value=\"https:\/\/demo.oncademy.de\/assets\/mediaelement\/build\/mejs-controls-6737f961bf91eea491cfce310da7e80d03f102d709bcdcf2028d4f46893fe2b2.svg\" data-editor-media-file-embed-hls-path-value=\"\/assets\/hls-9c3b0f3e5d60001cfa2fdae60539ad6853e592a12338c1b1075a941af4b6108d.js\" data-editor-media-file-embed-dash-path-value=\"\/assets\/dash-7d0f8d5c71fa050914f580e6306a59a45b323ed4a6b032e4ba0c669890284aa0.js\">Travailler avec efficacit\u00e9 et efficience permet d\u2019obtenir les meilleurs r\u00e9sultats possibles avec un investissement relativement minime. C\u2019est essentiel pour acqu\u00e9rir de nouveaux clients. En effet, il est important de trouver exactement les bonnes personnes parmi les milliers de clients potentiels et d\u2019\u00e9tablir le meilleur premier contact possible. Les outils de recherche aideront les participants \u00e0 \u00e9valuer le potentiel du client et \u00e0 s\u2019adresser \u00e0 lui de mani\u00e8re cibl\u00e9e. Il existe \u00e9galement des m\u00e9thodes efficaces pour identifier des clients potentiels. C\u2019est tout l\u2019int\u00e9r\u00eat de cette formation, car les participants vont apprendre \u00e0 pr\u00e9parer minutieusement leur rencontre avec de futurs clients gr\u00e2ce \u00e0 un \u00ab argumentaire \u00e9clair\u00a0\u00bb.\n<\/div>\n<h3 class=\"h4\">Target audience<\/h3>\n<p>Vendeurs, repr\u00e9sentants commerciaux, \u00e9quipes commerciales, \u00e9quipes des ventes s\u00e9dentaires, gestionnaires de grands comptes<\/p>\n<h3 class=\"h4\">Learning objectives<\/h3>\n<p>&#8211; Identifier et tirer parti de toutes les occasions d\u2019\u00e9tablir le contact avec de potentiels clients<br \/>\n&#8211; \u00c9tendre de mani\u00e8re syst\u00e9matique votre r\u00e9seau de clients<br \/>\n&#8211; Identifier rapidement des clients potentiels<br \/>\n&#8211; Utiliser des outils de recherche<br \/>\n&#8211; Travailler avec efficacit\u00e9 et efficience gr\u00e2ce \u00e0 une bonne pr\u00e9paration<br \/>\n&#8211; Utiliser \u00ab l\u2019argumentaire \u00e9clair \u00bb pour gagner des clients<br \/>\n&#8211; Ma\u00eetriser les r\u00e8gles de base de l\u2019apparence et du comportement ad\u00e9quats face \u00e0 des clients<\/p>","protected":false},"excerpt":{"rendered":"<p>Travailler avec efficacit\u00e9 et efficience permet d\u2019obtenir les meilleurs r\u00e9sultats possibles avec un investissement relativement minime. C\u2019est essentiel pour acqu\u00e9rir de nouveaux clients. En effet, il est important de trouver exactement les bonnes personnes parmi les milliers de clients potentiels &hellip; <\/p>","protected":false},"author":1,"featured_media":32775,"comment_status":"open","ping_status":"closed","template":"","course_category":[59],"course_tag":[],"class_list":["post-32774","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-communication","course"],"_links":{"self":[{"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/lp_course\/32774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/comments?post=32774"}],"version-history":[{"count":1,"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/lp_course\/32774\/revisions"}],"predecessor-version":[{"id":32776,"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/lp_course\/32774\/revisions\/32776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/media\/32775"}],"wp:attachment":[{"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/media?parent=32774"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/course_category?post=32774"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/polymathinstitute.io\/en\/wp-json\/wp\/v2\/course_tag?post=32774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}